The launch of a new promotional campaign under the name "Zanzibar tourism destination" in an attempt to boost tourism in Zanzibar, which is a destination unique in the Indian Ocean.
Zanzibar launches "Zanzibar tourism destination" campaign in the Gulf region to promote tourism
The campaign targets the public and private sectors, and aims to raise the level of tourism in Zanzibar which characterized as "more of the stunning nature, warm sun, and sand smooth, and the Sea net."
The campaign will be launched first in the Gulf region in particular it is not enough to take advantage of this region in the past.
The launch of the promotional campaign under the auspices of the Ministry of Information, Culture and Tourism and Sports in Zanzibar, Zanzibar and the Committee on Tourism.
The announcement was made in the campaign Tourism Network Forum, which was held in the old lord of the city's hotel in Zanzibar, and the campaign has received support from the Office of the Presidency, the Council of State and government, and the Ministry of Immigration.
It should be noted that the forum has witnessed the presence of representatives of the Tourism Investors Association in Zanzibar, and the Association of Tour Operators Tourism Zanzibar as well as those interested in the tourism industry.
On the campaign Hafsa Mapamba explained the company "Gracrots Traveler / Grassroots Traveller " institution it supports "Zanzibar destination tourism" campaign as she attended the forum, which was seen as an opportunity for the local tourism industry in the public and private sectors, and provided an opportunity to meet with a group of prominent workers in this field as well journalists .
She also said: "I've been a forum in order to link workers in the local tourism tourist network sector, illuminating at the same time on what they are providing products and services, and the campaign aims to contribute to business growth, particularly in the tourism market which is characterized by competition, through providing strategic business solutions. "
She Mapamba: "Zanzibar has a lot of advantages in addition to the pristine beaches, and this is reflected in the character authentic and wonderful environment that allows everyone to enjoy the expertise of eco-friendly, come," Zanzibar and leisure destinations, "a campaign to highlight the beauty of Zanzibar Islands, and what can be offered to visitors of discoveries Fantastic. "
She added: "With the activation rate of tourism policy, which now focuses on the concept of" Tourism for All Act, "we are looking forward to meet the needs of both guest and host alike as Zanzibar is famous in the world as a destination beach is perfect, and it is paradise lovers enjoy the ocean, people who are looking to enjoy the climate Tropical, and in addition to that Zanzibar is famous for its many other advantages such as trade, history and culture, and so on. "
For its part, NL Hamilton explained, "Sstinabl East Africa / Sustainable East Africa" Foundation, the sustainability of tourism in Zanzibar is an act possible, and work is underway to implement it.
She stressed that her company's cooperation with non-governmental institutions and the private sector, where close aims to achieve sustainable tourism in East Africa, and to encourage others to achieve integrated results, and build a constructive frameworks , and to enable those who need these services.
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